It is 2018 and the DIY (Do It Yourself) generation out there believes nothing is impossible. The youth of today believes in its power to make changes and is not afraid to try new things or go down the path less travelled. Yes, it is also quite likely the new age entrepreneur had a personal […]
Meghana Nandakumar
Dare to be different? Zomato India shows the way.
It’s not everyday that you stop to do a double take at a billboard hoarding. Amidst the clutter in our skyline, Zomato managed to make you do just that in a controversial outdoor advertising campaigns. It was released across multiple cities including Delhi, Mumbai, Bangalore and Kolkata in November – December 2017. The campaign was […]
Content Creates Customers!
You sit down with your digital marketing agency and analyse the search ranking data and the organic traffic to your website for the past month. You had identified keywords, created adequate number of backlinks and seem to be doing everything by the rule book. But why hasn’t the user traffic to your website increased? The […]
